Why is the Message Identifier appropriate for your company?

The task of drafting the essence of your story in a clear, concise, compelling manner can be challenging. Many companies never quite get it right. Is your story strategic, focused and compelling? The media team at Christensen will ensure the media has a story that resonates in the press.

What is the Message Identifier?

Think about the number of places where your company story is told, such as annual reports, chairman letters, quarterlies, press releases, conference call scripts, Fact Sheets, presentations, website and press kits. The importance of telling a compelling story powerfully and consistently cannot be over-emphasized. With over 25 years of experience, Christensen knows how to identify your key messages and communicate them consistently, whatever the media.

Why is the Program Planner appropriate for your company?

Before setting up an effective media program, there are always questions. How much time should I allow in our executives' schedules for media? Should I focus more on national publications? Have you ever had a seemingly brilliant program or plan that fell flat because no one assumed accountability? Unfortunately, it happens. Structuring the program is only the beginning. Once your media program is created, you will need three core strategies to ensure your effectiveness: focus, ownership and management. Over the years, Christensen has developed fail-proof processes and procedures that guarantee efficiency and completeness.

What is the Program Planner?

A good media program begins with goals, program scope and a budget. Calendars, timelines and responsibility-mapping are all components for a smooth start to any program. With a media program, keeping good contact data is also critical. Meeting notes need to be added and names and addresses must be updated. Let Christensen's experienced team manage your program and provide you with regular updates on your progress.

Christensen will guide you through this process and then help you develop external and internal communication plans, determine the most effective and appropriate speakers, create a press release strategy, organize vendors and other details necessary for developing a strong, results-oriented media program.

Why is the Communications Kit appropriate for your company?

The task of drafting the essence of your story in a clear, concise, compelling manner can be monumental. Many companies never quite get it right. Is your story communicated in a way that makes an instant positive impression? With 25 years of international experience, Christensen can tell you what makes a good story, one that is trusted and believed and we will help you create consistency throughout all your communications materials.

What is the Communications Kit?

Think about the number of places where your company story is told, such as annual reports, chairman letters, quarterly earnings releases, press releases, conference call scripts, Fact Sheets, presentations, website and press kits.

Are these a true representation of your company's vision and goals? Is your story focused and consistent? Does it really portray your corporate vision and strategy and your management's ability to deliver? The importance of telling a compelling story that never wavers cannot be overemphasized. Christensen knows how to identify the key messages and weave them into a company story consistently through every communication vehicle. Whether you are looking for first drafts or reviews and edits, Christensen is your communications solution.

Why is the Audience Identifier appropriate for your company?

Have you ever felt that your communications were falling on deaf ears, that you were shouting, but no one could hear you? The truth most likely lies within your media distribution list. If you find that your news "for immediate release" receives little attention or your media receptions are poorly attended, let Christensen create an appropriate target media group that works for you.

What is the Audience Identifier?

You may feel that it is relatively simple to identify the national publications and even the trade journals in your industry. The challenge comes with recognizing the reporters and journalists who would most likely cover your story. Considerable outreach will be conducted on your behalf, verifying that they are the correct individuals and validating their level of interest. Christensen has an established base of media relationships in all forms of media including print, online and broadcast and is ready to put these to work for you.

Why is the Media Trainer appropriate for your company?

Most people who are in senior or executive positions have the ability to speak. Having the ability to speak, however, is not the same thing as having the ability to communicate. Communication requires passion. Have you ever noticed how much easier it is to listen to someone who is passionate about their message? Whether you are scheduled for an in-print, online or broadcast interview, Christensen will help you prepare a delivery that intrigues the interviewer and allows them to capture your key messages.

What is the Media Trainer?

Handling a media interview is not just about what you say, but also about what you shouldn't say. Interviews can be challenging and the questions controversial. Christensen's training includes significant components, such as learning to deliver powerful statements, answering questions that are meant to sabotage you and turning negative questions into positive responses. And in the case of live TV, tips on what to wear, how to sit and where to look are important reminders for everyone. Christensen knows how to help you look and sound your best.

Why is the Meeting Organizer appropriate for your company?

Do you find it challenging to get meetings and interviews with the media? Do you have a dedicated resource that has both media experience and excellent networking connections? A good media meeting program is often best outsourced, because of the time commitment and the existing relationships that belong with a strong media team. Christensen has the depth and experience to ensure we deliver appropriate media coverage and the success you expect from your media meeting program.

What is the Meeting Organizer?

Speaking with the media, selling your story, convincing them to meet, scheduling a date and time and arranging the logistics requires consistent and continuous attention in order to maximize success. Christensen will handle all outreach, briefing profiles and press releases as well as all details related to group media events. You will have the comfort of knowing that a Christensen media professional will be on site, will complete all meeting and post-meeting analysis and provide you with feedback on the interview or event.

Why is the News Monitor appropriate for your company?

Have you ever had someone catch you off guard and say, "Great article about you in yesterday's press." Are you confident that you are aware of everything that is written about your company in print publications and online? Be informed about your press coverage, let Christensen's monitoring service make it easy for you.

What is the News Monitor?

Articles, quotes and references about your company appear in many places. Christensen will monitor daily all documents and articles and cover local, regional, national and international press. If required, we will also monitor your industry sector and press associated with your peers. As they say, "Never underestimate the power of the press." Christensen's monitoring service will give you an edge and help you stay ahead of your competitors.

Why is the Issues Manager appropriate for your company?

Crises happen all the time; it could be a plant fire, a high-profile sexual harassment case or a major safety issue with one of your products. In the event of a crisis or a serious issue of public interest, it is essential that you keep the press focused on your key corporate messages. Christensen will help you address the issue at hand as well as reinforce your corporate message with absolute consistency.

What is the Issues Manager?

Odds are your areas of greatest concern are within your operations, such as product recall, union strikes or serious injury at one of your facilities. Messaging around the issues with the greatest possibility of occurrence can be well-prepared in advance. However, issues, such as corporate embezzlement or insider trading, require more real-time attention than an issues management plan can prepare you for in advance of it happening. Whether it is your standard message that is easily pulled from the shelf or a think-fast media response developed on site, Christensen will empower you and give you peace of mind during a crisis.